Stagecoach

Stagecoach


Project Description
Project description

RTD were asked to help Stagecoach increase their brand awareness to help drive on-bus sales for their key ticketing markets over a 6 week period. Using targeted advertising, we decided that Facebook would be the most effective platform to reach potential bus users. The adverts were designed to drive traffic through to the Stagecoach website, to inform visitors of the features and benefits of travelling by bus and providing them a facility to book online.

Over the 6 weeks, the adverts delivered outstanding results with a relatively low media spend. Through detailed market analysis we created a number of persona’s most likely to engage with Stagecoach Manchester. Using our specialist tools and split testing analytic systems, we were able to serve relevant content to over 260,000 active Facebook users throughout the course of the campaign.

Get a quote

Quick Quote
Sending
×

Privacy Preference Center

Necessary

Cookies are small text files containing a unique identifier, which are stored on your computer or mobile device so that your device can be recognised when you are using a particular website or mobile app. They can be used only for the duration of your visit or they can be used to measure how you interact with services and content over time. Cookies help to provide important features and functionality on our Websites and Mobile Apps, and to improve your customer experience.

PHPSESSID

Advertising

We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites and using social media. Cookies used for this purpose are often placed on our Websites by specialist organisations.

Cookies used for this purpose are often placed on our Websites by organisations providing specialist services to us. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected.

facebook ads, google ads
.
.

Analytics

Cookies can help us to understand how our Websites and Mobile Apps are being used, for example, by telling us if you get an error messages as you browse.

These Cookies collect data that is mostly aggregated and anonymous.

responsetap, hotjar
.
.
_ga, _gid

Other