Fletcher Stewart wanted a new website to coincide with the re positioning of their brand to define its identity. Their aim was to direct their clients away from the forestry image they portray, and offer a refined alternative to cater for a variety of different markets.
Research was conducted into the target markets and the products being sold to optimise the user journey on the site. By combining the brand values of Fletcher Stewart, RTD transformed the brand’s logo and website, then provided a completed brand pack to be rolled out across the company. The new website has resulted in a 200% increase in revenue.