The countdown to Christmas has already started for a lot of people. All you need to do is take a look at Facebook and you will see many posts about people putting their decorations up, coupled with many posts from people complaining about those who have put their decorations up so early! As a business owner, the festive period represents a great opportunity for you to market your company. Read on to discover some useful tips on how to market your business through Christmas.
Add some Christmas flair to your branding – Starbucks and Costa Coffee represent a good example of this, as they change their coffee cups to have a Christmas feel to them. It is this sort of tweak that can give your brand a Christmas feel. You can do this both offline and online. The key is to represent Christmas without having a negative impact on your brand image.
Deliver offers and reminders with push notifications – Christmas is a good time to send push notifications to your users. However, make sure you do this in moderation. Endless notifications are only going to cause annoyance.
Offer free shipping – If you own an online shop and you do not currently offer free shipping, you should consider doing so. During the holiday season, people are going to have so many different purchases to make. If you offer free shipping, it eases the burden, and they are likely to be tempted to order from your website more than once.
Share Christmas-related content – You should also post on social media and on your blog about Christmas. Of course, tie this into your products, services, or the industry in general. It is a good time of year to provide some advice to people. There are plenty of light topics you can write about at this time of year. After all, the weather is bad and purse strings are tight, so it’s a great time to provide some relevant advice.
Provide gift suggestions – Make things easier for your customers at this time of year. With so many people to buy for, you can make people’s lives a lot less hectic if you prepare email campaigns that include gift ideas and ‘Shop Now’ buttons so that they can easily head straight to the relevant product pages from your email. You may want to consider doing a campaign such as the ‘24 Days of Christmas.’ For every day, you could do a different person to buy for – such as a best friend, a work colleague, brother, sister, boyfriend, girlfriend, grandmother, and so on! There are plenty of other ways to go about it too, for example, you could do a Secret Santa feature for gifts under £20.
As you can see, there are a number of different ways that you can market your company effectively during the Christmas months. If you follow the suggestions that have been presented above, we are sure that you will have more customers coming your way during the festive period.
And if you’re looking for some help with your website, our team of expert digital marketing and SEO specialists are here to help! All you need to do is give us a call on 01244 747 334 or send us an email at [email protected] and one of our friendly elves will be here to help!