Using Visuals to Boost EngagementJess Bellmon
Having good visuals is very important to businesses, especially in the modern world. This could be anywhere – on your website, across your social media, in your emails… Whatever you use to advertise your business should have a strong focus on visuals.
Here’s how they can positively impact your business:
They help to develop a stronger brand identity
Having good imagery throughout your online platforms can give a very effective visual representation of your business. It becomes original and authentic and can carry continuity. By using high quality imagery, it shows your business in a good light and can be an opportunity to promote and sell products.
Engagement will boost massively
One of the biggest benefits to having good quality visuals, is that it massively boosts engagement. There are many statistics to show that with images, videos, and other kinds of visual content, it’s much easier to capture people’s attention and encourage them to engage, as they are more interactive. Therefore, they are a great tool in converting leads. Our brains naturally process visual information quicker, so using images is a good way to help visitors connect with your brand.
They establish more trust
High quality images, for example, often automatically install trust into people. This is because it looks professional, and visual content is often digested a lot easier than text. So, if you portray your brand through good quality images, it’s more likely to give people a good impression and make them want to learn more about your services.
Look at it from your own point of view… If you had the choice between eating at two restaurants, and one showed their food through rubbish pictures, whereas the other used really good ones, which one would you choose?
It has a powerful effect on consumers
Wherever you use visuals to portray your business online, they can have a very positive result. For example, they can be used to modernise a website, increase page views, and engage followers on social media. It’s a proven fact that posts on social media can receive over double the engagement when an image is included.