This is Why You Need to Use Twitter as a Marketing Tool

Posted by rtd In: Learning No comments

Contrary to popular belief, Twitter isn’t just for young people to  mess around and talk to their friends. In fact, far from that. It’s over 10 years old now, and since it first started out, it’s gained all sorts of developments. Many businesses now use it as a key marketing tool, and here are a few reasons why you should join them.


SEO benefits

One often overlooked benefit of using Twitter as a marketing tool, is how it can have a positive impact on your SEO. By creating an account in your business name, being active, and optimising your bio and tweets with keywords, this can actually result in a higher SEO ranking.


Improving customer service

You might be wondering how Twitter can possibly involve customer service, but you’d be surprised. The level of customer service you can provide through Twitter, all depends on how you use it, and ultimately, what kind of business you are.

For example, if you were a clothing brand, it’s likely you’d have customers tweeting you to ask about orders, or new ranges, or perhaps if certain items of clothing are in stock. However, even if your business’ Twitter isn’t so customer facing, customer service can still be a key focus. Make your customers aware of how you’re using Twitter as a marketing tool, and this way they can follow and interact with you on there and ask any questions they may have.


Lead generation

As a marketing tool, Twitter can serve all kinds of purposes. But for business, one of the best things you can gain from it is lead generation. With tools like Twitter Advanced Search, and promoted tweets, you can find and target new people that might be interested in your products and services, and therefore turn these into leads for your business.


Monitoring performance

When using Twitter as a marketing tool, you want to know how well you’re performing, right? Fear not. There is a feature built within Twitter, called Twitter Analytics, that allows you to track all the results from every post you create. It also gives you an insight as to monthly follower gain, profile visits, retweets, link clicks, and much more.


Keeping up with industry trends

Twitter is a great place to build relationships with people in your industry. Hundreds of thousands of businesses use it as a marketing platform daily, so it’s essentially a tool for online networking. This is a great opportunity to build contacts and stay on top of industry trends. Furthermore, new trends emerge every day, so you can use this to find out what people are talking about.


Online presence

Taking your business on Twitter allows you to represent your brand online and express your  voice and personality. Representing your brand on this platform is an opportunity to keep your customers up to date with news and developments in your business. It’s also a great way to link to your website and blog and therefore, drive traffic to them.