If you want to generate more business, connect with more potential clients and outperform your competition, you need these three important marketing assets. Now, we’re obviously assuming that you’re not starting quite from scratch, and that you already have a website, business cards and social media profiles set up. But these won’t automatically mean that potential customers will find from you, let alone buy a bathroom from you!
These marketing assets will attract customers to you and help you get found on the web, making it far easier for you to generate leads for your bathroom company.
1. A Facebook and Instagram Advert
Facebook has made it clear in its recent algorithm change that if you want to reach new customers, you need to pay for Facebook ads. This doesn’t mean that organic Facebook posts are pointless, it’s just that they’ll only reach those who have already ‘liked’ your Facebook page. A Facebook advert will reach new customers that match the demographics, interests and behaviours of your ideal customer.
Facebook allows businesses to not only effectively measure which demographics are engaging most with your ads, but it also allows you to track how many people have requested a quote or brochure from you so you will see very quickly how well this platform can work as a lead generating asset for your business.
Instagram offers creative ways to target your potential customer with the use of Instagram Stories and short videos that can help spark interest.
2. Case study videos
A happy client is one thing but getting them to tell your potential customers how happy they are is even more powerful. Video case studies are an engaging way to capture the great work you have done for a client and use it to generate more customers.
If they are too shy to sit in front of a camera, then you can just use their voice over to explain how you helped them achieve their dream bathroom, whilst you show video footage of their new bathroom.
Video allows you to hear, see and really get a feel for how you treat clients and deliver a superior product in a much more captivating manner than reading about them, which is precisely why video case studies should be one of your top three marketing assets.
3. A search engine optimised website
‘Build it and they will come’ is sadly not a realistic adage when it comes to websites. Google receives over 63,000 searches per second on any given day. And the average person performs 3-4 searches per day on Google. It goes without saying that our reliance on search engines (like Google) to find products and services is increasing year-on-year. That’s why YOUR website needs to be easily found on popular keyword phrases relating to bathrooms.
We will work with you to optimise your site so that your website outperforms your competition in Google by identifying popular keyword phrases that could drive valuable traffic and conversions to your website.