Facebook has over 2 billion users and its user base is growing at over 15% each year, this means that by the time you’ve read this page there are almost 100 new customers for you to target through Facebook advertising.
Unlike Google Ads where you are waiting for people to search for your product/service, Facebook is more like TV advertising that allows you to show adverts to people that might be interested, however, you have full control over who sees your adverts. Let’s say you wanted to target males, 22-28 years old, who are married, like football, use an iPhone and live within 20 miles of Manchester… no problem, we can do that.
The Facebook Ads platform can be used to promote pretty much anything, whether that be a product, a service or driving more customers to a physical store. Take a look at some popular use cases below: