Why Facebook Ads?

Facebook has over 2 billion users and its user base is growing at over 15% each year, this means that by the time you’ve read this page there are almost 100 new customers for you to target.

Unlike Google Ads where you are waiting for people to search for your product/service, Facebook is more like TV advertising that allows you to show adverts to people that might be interested, however,  you have full control over who sees your adverts. Let’s say you wanted to target Males, 22-28 years old, who are Married, like Football, use an iPhone and live within 20 miles of Manchester…no problem, we can do that.

The Facebook Ads platform can be used to promote pretty much anything, whether that be a product, a service or driving more customers to a physical store. Take a look at some popular use cases below:

Use Cases:

Generating Leads

Consistently generate new leads, through Facebook Messages, Emails or Calls.

Online Sales

Put your products in front of millions of customers and use retargeting to increase conversions.

In-store Sales

Bridge the gap between the online and offline worlds by increasing visits to your store or showroom.

Promote your App

Promote your app, get more installs and keep them engaged using targeted ads.

Launch a Brand/Product

Generate excitement and maintain momentum around a new product, service or brand.

Promote your Videos/Ads

Make sure your videos or commercials are seen online as well as on TV.

Advert types

There’s a wide variety of ad types you can run across Facebook, Instagram, Facebook’s Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). We’ll work with you to pick the best format and design the relevant adverts for you.

Benefits:

Highly targeted

Target potential new customers on hundreds of combinations of criteria such as age, gender, interests, places of work and much more.

Scalable

Facebook has over 2 billion users which means that you won’t run out of users to target even with very large budgets.

Lookalikes

We can find new customers who look like your existing customers, visitors to your website or Facebook page fans. Facebook does this by matching the data they hold on your current customers and finds people who share the same interests.

Live data

The moment you buy marketing data it’s already out of date. Facebook’s targeting updates in real-time so if you’re trying to reach married people, the moment they change their status they’ll be ready to target.

On demand

With Facebook Ads you’re in complete control,  you can increase ad spend during quiet periods or if you decide you have enough work, stop the tap.

Transparency

You can see exactly how much you have spent, where your leads have come from and measure the return on your investment.

Technology

We utilise two key pieces of Facebook technology in order to get more clicks, leads and the highest return on your investment.

The Facebook Pixel

Our team will set-up and install a piece of code on your website that allows us to measure, optimise and build audiences for your advertising campaigns. This means that if a potential customer visits your website we can then start showing adverts for your business on their Facebook feed within minutes, massively increasing conversions.

Dynamic Product Ads

We can sync your e-commerce store with Facebook’s ad platform which means we can track which products people view on your store and then show them adverts for that specific product (or category of products) for pre-defined time periods e.g. 14 days. Dynamic Product Ads can increase sales dramatically, contact us for a demo.

How we get you results

We follow a five-step consultative process that helps us to deliver fantastic results.

1. Research & Review

Before we start working together we like to deeply understand your business, the types of products or services you offer and the customers that you want to target. We’ll take a look at your existing marketing activity and stats to look at what is working and what isn’t. We’ll then use Facebook’s tools to formulate a plan and build an avatar e.g. Male, aged 35+, Married, Likes Football and lives within 15 miles of Manchester.

We’ll also tailor the campaign objectives, for example, driving sales, generating leads, increasing your Facebook page likes and engagement, getting app installs or any other of Facebook’s objectives.

2. Ad Design

Compelling imagery and ad copy are vital if you want to grab people’s attention on Facebook and get the best click-through rates. Our design and copywriting team have created thousands of different adverts, we know what works and what doesn’t and understand the advert guidelines imposed by Facebook. We’ll create videos. motion graphics, images, ad copy to make sure your adverts stand out and, more importantly, convert!

3. Implementation

We take the ad designs, targeting and budgets and put it all together to create campaigns and ad sets on the Facebook ad platform. We will also install a piece of code onto your website called the Facebook Pixel that allows us to track your customers throughout the journey. We’ll be able to tell you how much traffic we are driving, to what pages, how many leads we’ve driven broken down by metrics like age, gender and location.

If you operate an e-commerce store such as Shopify, Magento or Woocommerce we can track sales to get an accurate ROI and show relevant adverts to potential customers who have visited your product pages using Dynamic Product Ads

4. Optimisation

Optimising your campaigns is a crucial and ongoing part of the service we provide. Anyone can press a button on Facebook to boost a post, however, our team split test different images, advert copy, different ad formats such as image, video, carousels and collection ads with slight variations.

We’ll also remove genders, age groups and locations if our analysis shows that, for example, Females aged 24-37 convert better than other demographics. This is an ongoing process until we find the perfect combination that gets the highest clicks and conversions for the lowest cost, increasing your return on investment.

5. Results

We keep you constantly updated with the results you’re getting, however, we don’t send long-winded reports by email, instead, we prefer to build a relationship with you. We’ll schedule regular update calls to talk over your account performance and we do this via a screen-sharing session so everything is 100% transparent, you can see the results directly on Facebook’s platform and we’ll explain exactly what you’re getting for your money.

1. Research & Review

Before we start working together we like to deeply understand your business, the types of products or services you offer and the customers that you want to target. We'll take a look at your existing marketing activity and stats to look at what is working and what isn't. We'll then use Facebook's tools to formulate a plan and build an avatar e.g. Male, aged 35+, Married, Likes Football and lives within 15 miles of Manchester.

We'll also tailor the campaign objectives, for example, driving sales, generating leads, increasing your Facebook page likes and engagement, getting app installs or any other of Facebook's objectives.

2. Ad Design

Compelling imagery and ad copy are vital if you want to grab people's attention on Facebook and get the best click-through rates. Our design and copywriting team have created thousands of different adverts, we know what works and what doesn't and understand the advert guidelines imposed by Facebook. We'll create videos, motion graphics, images, ad copy to make sure your adverts stand out and, more importantly, convert!

3. Implementation

We take the ad designs, targeting and budgets and put it all together to create campaigns and ad sets on the Facebook ad platform. We will also install a piece of code onto your website called the Facebook Pixel that allows us to track your customers throughout the journey. We'll be able to tell you how much traffic we are driving, to what pages, how many leads we've driven broken down by metrics like age, gender and location.

If you operate an e-commerce store such as Shopify or Woocommerce we can track sales to get an accurate ROI and show relevant adverts to potential customers who have visited your product pages using Dynamic Product Ads

4. Optimisation

Optimising your campaigns is a crucial and ongoing part of the service we provide. Anyone can press a button on Facebook to boost a post, however, our team split test different images, advert copy, different ad formats such as image, video, carousels and collection ads with slight variations.

We'll also remove genders, age groups, and locations if our analysis shows that, for example, females aged 24-37 convert better than other demographics. This is an ongoing process until we find the perfect combination that gets the highest clicks and conversions for the lowest cost, increasing your return on investment.

5. Results

We keep you constantly updated with the results you're getting, however, we don't send long-winded reports by email, instead, we prefer to build a relationship with you. We'll schedule regular update calls to talk over your account performance and we do this via a screen-sharing session so everything is 100% transparent, you can see the results directly on Facebook's platform and we'll explain exactly what you're getting for your money.
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3,321% increase in sales

2,514% increase in orders

805% increase in visits

Pricing

Our pricing model and ethos are very simple, if you like working with us and you’re getting great results you’ll stay with us. We start every partnership with our clients on a three-month trial. After the trial you have the option to continue or walk away, we won’t tie you into a long-term contract. We offer two services, one tailored at offline businesses and another that caters for online e-commerce businesses.

Business
£1,500 + VAT
If you're a business looking to get more leads via phone and email or you want to increase store visits this is the service for you. Price includes ad spend and management fees for three months.
LEAD GENERATION
PIXEL SET-UP
CAMPAIGN CREATION
ADVERT/VIDEO DESIGN
ONGOING MANAGEMENT
MONTHLY UPDATE CALL
E-commerce
£3,000 + VAT
If you own or are building an e-commerce store like Shopify, Magento or Woocommerce this is the service you'll need. Price includes ad spend and management fees for three months.
DYNAMIC PRODUCT ADS
E-COMMERCE SYNC & PIXEL SET-UP
CAMPAIGN CREATION
ADVERT/VIDEO DESIGN
ONGOING MANAGEMENT
MONTHLY UPDATE CALL

What our clients say:

I signed up with RTD just a few of months after setting up my business Hugo & Me (online babywear shop). Straight away RTD became part of the Hugo & Me team and came up with lots of great ideas and campaigns for Facebook to try to increase our brand awareness and sales. Within a few months of having RTD on board we were seeing some great results, our monthly turnover went from a few hundred pounds to over £7,000 per month and we are still continuing to grow! RTD continuously work hard to keep our Facebook adverts performing well, resulting in more brand awareness and more sales. I would really recommend anyone to give them a try, it was the best decision I made!
Vicky Shuttleworth
Owner, Hugo & Me

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