This is a question many website owners struggle to find the answer to. But ultimately, if your website isn’t bringing in the best results, the answer is going to be yes. Having a redesign could improve your business massively and here are a few things you should consider.
Keeping your website up to date
When was your website last updated? Lots of customers will base their opinions off a website, so it’s essential that everything is up to date including content, relevance and usability. If users can’t find what they’re looking for, they’ll leave your site straight away. The web world is always changing, so features or designs that were set up on your website a few years ago may be out of date now. With a redesign, you can take advantage of the latest technology that ‘web-savvy’ users expect.
Making sure it’s mobile friendly
More than 17% of all web traffic comes from mobile devices. So if your site doesn’t work very well on mobile phones or is unresponsive, it’s likely that a result of this will be a loss of customers. Therefore, this should be quite a big priority when redesigning your website. If you’re unsure about the functionality of your website on a mobile device, try it out yourself. This way, you can see where it needs improvements. Is the text too small and hard to read? How easy is it to navigate? Do the graphics appear to be low quality? You need to put yourself in the shoes of a potential customer and imagine what they’re thinking when they try to use your site in this way.
Meeting customer requirements
Your website needs to provide easy access for customers to contact you. A phone number and email address must be prominently displayed so that if they have any enquiries, details of how to contact the company are easy to find. This ensures that any issues can be resolved immediately and customers will be happy with the service. Furthermore, you need customer focused content that keeps them coming back for more. If somebody visits your site and they don’t find anything helpful or valuable to them, they probably won’t use it again.
Get the results you want
As a business, it’s essential that you meet your targets and get the results you want. Examining your site’s conversion rates, visitor-to-lead and lead-to-customer is important as it provides you with a clearer understanding of what it is in particular that needs to be improved. Your site’s look and feel needs to match your company’s voice and speak directly to your target audience. You want your customers to continue coming back for more and recommending you to other people so that your business continues to grow.
The content on your website needs to be relevant and high quality. Generally when a customer searches for something online, they will click on the first result that comes up. Having great content can hugely improve SEO (Search Engine Optimisation), making your website show up higher in searches so more people are likely to click on it. This makes your posts and information easy to find. Try using a search engine to search for your company name or one of the products or services you provide. If your website doesn’t appear on the first page of results, you seriously need some SEO.
The sooner you redesign your website, the better. All of these improvements will make a huge difference to your business and you could soon be the number one result with a few little updates and content improvements.