Why You Can’t Afford to Abandon a Mobile AudienceJess Bellmon
Nowadays, you only have to look around to see how many people are glued to their mobile phones, and this includes your customers. The mobile revolution isn’t slowing down anytime soon, and as a business owner, you need to stay on top of this trend and alter your marketing techniques to suit it.
They won’t use your website
In order to give yourself a head start here, make sure your website is responsive. We’ve already established that it’s highly likely a huge portion of your audience are mobile users. So, having a mobile-friendly website is something you really shouldn’t dismiss. We recommend that your website is designed to respond to different screen sizes, without needing separate mobile, tablet, PC and TV designs. This makes it far easier to manage and ensures that all users receive the same experience.
You’ll fall behind your competitors
A lot of small businesses are lagging behind in this field as just 17% have a responsive website. This means that many firms are losing all important sales by limiting themselves and not ensuring that their site is accessible to all kinds of users.
They won’t hang around
Nobody likes a slow website, and mobile users are even more conscious of this. They expect a site to load quickly and function normally on their device. Remember that some users will have a monthly data limit and won’t be hanging around on your site while it loads huge images, oversized fonts, or automatic videos.
All of your online marketing needs to be amended
It doesn’t just have to be websites, either. Even things like email campaigns need to be optimised so that your mobile audience are able to access them easily. Having a responsive design for everything that goes out to your audience ensures that mobile users have a good experience.
Mobile users are here to stay
It’s no good thinking that you can just wait for this trend to pass. We all use our phones because they’re the most convenient way to get the information we need. Whether we’re looking for the latest sports results, a plumber or a new coat, we can always rely on our mobile phones for speedy results.
If your site doesn’t deliver, a competitor’s site will. Do you really want to lose customers to your competition? All because of failing to appeal to the huge sector of your audience that are mobile users? Get in touch with us today to find out what you can do to tackle the mobile revolution.