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How we’ve perfected the Local SEO formula for kitchen companies

Posted by Clare Moorhouse In: Kitchen, Search Engine Optimisation No comments

If you own a kitchen company, you’ll know how important it is that your customers can find you in Google for those searching for a new kitchen. But if you’re a local business operating only in Chester and the surrounding areas, you’ll only want to attract qualified leads within that area.

Many kitchen companies are already using local SEO strategies to get ahead of you in the rankings, which means you could be losing valuable leads and customers. Luckily, at RTD, we’ve perfected the formula that can get you ahead of them, using local SEO strategies and techniques.

It starts with Google My Business (GMB)

GMB is a tool that no kitchen company should be without it. It complements your existing website, listing your business prominently on Google – the world’s most popular engine. It can dramatically improve your search presence and it’s completely free of charge.

Just like traditional website SEO, GMB uses a variety of signals to serve search results and includes vital keywords and phrases. Our formula for success includes using all aspects of this fantastic free tool to showcase your kitchen company, including photos, posts, FAQs and managing and responding to customers reviews. You may already have a GMB listing, but if it’s not optimised with the right content, your competition will be getting ahead of you in local search.

We adopt other local SEO strategies

As local SEO specialists, our formula also includes understanding how your website is performing on a local level compared to your competitors. We look at ways we can get you ahead of them and boost traffic to increase your leads and sales.

Our local SEO strategies are an extremely effective way for smaller, regional kitchen companies to increase their leads and sales. Unlike traditional national SEO, which focuses on rankings across the country, our local approach will ensure you appear in searches in a specific location, focusing on local leads and customers.  After all, 46% of searches have ‘local intent’ meaning that they are looking for services within their local area.

Google uses three core elements of local search ranking:

  1. Proximity: How close is your business to the searcher?
  2. Relevance: How relevant to the search query are your products and services?
  3. Prominence: What do other consumers say about your products and services?

We examine all of these aspects in relation to your website and its citations across the web to ensure that local customers can easily find you.

To find out more about our local SEO services to get you ahead of the local competition – request a FREE Digital Audit and find out how your website is performing against the local competition.

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