3 Ways to Improve Your Social Media Presence TodayJess Bellmon
Let’s face it, every business wants to make a name for themselves on social media. A strong online presence on platforms such as Facebook, Twitter and LinkedIn, can boost your customer base, increase brand awareness, and improve your status against competitors.
Before you do anything with social media, you need to set goals for yourself. Establish exactly what your objectives are and how you’re going to achieve them. Maybe you’d like to gain 500 followers in the next six months, increase traffic to your website, or perhaps even boost sales for your business. Having measurable and trackable goals makes it easier to form your social media strategy, and for businesses, this is significant in developing a strong social media presence.
After deciding on what your goals are, create a structured and well-thought out plan of how you’re going to reach them. For example, if you wanted to develop a larger following, you could use things like emails, blogs and your website to link to your social media pages and encourage people to follow you.
If you want to maintain a good social media presence, you need to stay active across all of the platforms you use. Keeping people engaged is key in making sure that your brand is getting the best results possible from social media. However, it’s important to find the right balance. Try to refrain from posting too much content, but post enough so that your audience don’t get bored. Leaning either way could result in your audience unliking or unfollowing your page, and you don’t want that!
One valuable way to keep followers engaged, is by jumping onto trends. If something emerges that you think you can relate to your business, take advantage of it. Whether this be a hashtag, a new product release, or even a bit of news or an event – if you can make it relevant, do it!
Furthermore, interact with people. Talking to people directly shows more of a human side to your business and portrays brand personality. This often increases the chances of customer loyalty and potential new sales. As well as this, you could run competitions to boost engagement and increase interest in your business. To stay on top of things like this, use social media management tools. These allow you to create posts set to go out on certain days and at certain times, and monitor any responses that come from it.
Having a good social media presence isn’t just about posting for the sake of something going out that day. You need to create value and show brand personality. This could be through expressing your brand message, or posting content specifically purposed for your followers and their interests. Use analytics tools to find out what sort of content and posts work best. This way, you can make sure that the things you post in the future are designed to appeal to your target audience.
Oh, and your social media content needs to be fun. This will engage followers and result in higher interaction. As well as this, it’s important to create relationships with people, whether they’re customers or similar people in your industry. Respond well to all kind of things, including negative comments and bad reviews. A professional approach shows that you can handle them well and will give a good impression to people on the outside. Furthermore, you shouldn’t be just trying to sell all the time. Make the focus on helping people and conversing with them, rather than just trying to make money.