How To Use SEO For Your Business

Posted by Davina Curtis In: Lead Generation, Learning, Search Engine Optimisation No comments

How to use SEO for Your Business


What do SEO, Chess, Einstein’s Theory of Relativity and Coronavirus Guidelines all have in common? They’re confusing. But they don’t have to be. Well, not SEO at least.


SEO (Search Engine Optimization) is really quite simple. It’s an amazing tool for getting noticed online. This is ideal when trying to get leads for your business. 


Here is a basic How-To Guide:


What is SEO?

It’s the process of optimising your online content so that it’s easily accessible for potential clients. It aims to use current trends and algorithms to its advantage so that a website’s fruitful content can be recognised. 


How do search engines control content?

Search engines such as Bing and Google constantly change the way they recognise quality. Doing this keeps content fresh and useful. It also stops web owners from manipulating the system. Search engines use Bots known as ‘crawlers’ to search the web for the best, relevant content. When your SEO matches what the bots are looking for, you’re onto a winner.  


Getting started

An in-depth look at SEO reveals that there are many tips and formulas used by professionals. But don’t worry. The basics are fairly straightforward.


  • Use keywords- Using the right words will show search engines that your content is relevant to the person searching for your products and services.


  • Use Online Tools– There’s a world of tools designed to help you get the most out of SEO. A great place to start would be by using the free version of Yoast. It’s available on WordPress. 


Moving forward

Like everything on the internet, SEO can take a lot of time and hard work. We know you can master it. But if you have more important things to do with your time, we can help. At Results Through Digital, we’re experts at generating high-quality leads for your business. If you’d like to know more about how you can help you take control of SEO don’t hesitate to get in touch