How To Use Facebook Pixel

Posted by Davina Curtis In: Facebook, Learning No comments

How to use Facebook Pixel

Facebook Pixel is the tool you use to squeeze every penny out of your social media budget. 80% of businesses don’t use this. So even if you’re not running any campaigns now, getting Facebook Pixel is great preparation for when you do.


Facebook Pixel can act as the all-seeing, all-knowing eyes of your site. Here’s why: 


What is Facebook Pixel?

A small piece of code embedded in a website’s header. Its job is to track consumer’s habits and patterns. This lets us change and adapt to create the ideal customer experience. 


What does Facebook Pixel consist of?

Facebook Pixels are split into two kinds of events (actions) you may want.


  • Standard events- Generic codes copied from Facebook. They are used for typical actions such as purchases, leads, add to cart, add to Facebook, etc. 


  • Custom events- Specific actions a website owner wants to include. These can add rules to standard events. You can also use them to furtherly optimise your site. 


How does this help?

Facebook Pixels give you access to important information. Looking at customer behaviour means you can find out what’s working. You’ll learn how to do things better. Or, if everything is going great, pat yourself on the back.


Facebook Pixels let us:

  • Track conversions
  • Retarget audiences
  • Create lookalike audiences
  • Optimize ads for conversions


Let’s talk about Sherry

Sherry owns an immersive, family-run business. She’s recently set up a Facebook marketing campaign to increase leads. After inserting Facebook Pixel, Sherry notices that she’s getting visitors on her site. But very few are coming through her Facebook ad. This prompts Sherry to look at her campaign and see if there’s anything different she should do in order to get more conversions.  


The man behind the mirror

With Facebook Pixel you can gain a great insight into the inner workings of customer habits. Instead of intrusive surveys with dishonest answers, your business can get an in-depth understanding of how to improve your ad campaigns and maybe even your business. 


Need help?

Hopefully, this has given you all the info you need. But if you want to know more about how Facebook Pixels can make your business feel one in a million we can help. At Results Through Digital, we are experts in generating leads for smart and innovative businesses. To find out how we can benefit you, click here.