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How To Use Facebook and Google Ads

Posted by Davina Curtis In: Facebook, Google, Learning, Search Engine Optimisation No comments

Google holds over 75% of the search market share. That’s a big deal. Moreover, Facebook has above 2 billion users. That’s around a quarter of the world’s population.

Imagine how many of these folks could be potential customers. Chances are high to say the least. Imagine if you could tap into this awesome platform and advertise your business. Luckily, you can.   

Facebook and Google conveniently comes with robust advertising programs designed for smart, innovative and modern businesses. Not sure where to start? You’ve come to the right place! Here is a basic guide to using Facebook and Google Ads…   

What are Google Ads?

Google Ads are an advertising tool. The ads can be seen on search engine results pages (SERPS) both above and below the ‘organic’ content. They’re also found on sites across the web (search and display network). 

How do they work?

Google uses methods like keywords to help pinpoint potential clients. The idea is that if somebody searches for products and services related to your company then you will appear at their time of need.

When a search relating to your business takes place your ad goes through an auction process. This calculates if it is the best option out of all ads that use similar keywords. The ‘winning’ result is based on factors such as relevance, the ads quality and how much you have bid on certain keywords.  

What kind of ads are on offer?

Videos, shopping ads and variations across the search and display network all have potential to be Google ads.

Can I repeatedly target my audience?

Yes. Remarketing can help increase your conversion rates by staying with potential clients who have visited your site even after they’ve left.

How much does it cost?

That’s up to you! Google ads allows you to set up a weekly or monthly budget so you have complete control over how much you put into your ad. You can also decide what you want to base your payment on. This can include Pay Per Click (PPC), Cost Per Click, Cost Per Impression and Cost Per Engagement.  

What is Facebook Advertising?

Facebook Ads are a promotional tool. This method is a brilliant way to get exposure for your brand, increase likes and even sell new products.

How does it work?

Facebook allows you to pick who you wish to view your advert based on things like age, gender, location, likes and dislikes. You can also import data from your current audience (if you already have one) and create a brand ‘lookalike’. 

Will it work?

These Facebook Ads reach people through repeated exposure. If a potential client checks their news feed a few times a day they will repeatedly see your ad. This is dependent on the specifications, of course. 

 Is it cost-effective?  

Yes, and you have plenty of control over it. You set your own budgets, limits and base your payments on clicks or impressions. 

How can I tell if my Facebook Ad is successful?

By using the Facebook insights tool you can see first hand how well the ad is doing and learn from it. By watching its performance you can see what needs to be done and how to improve it.

You see! Not too scary right? We know you’ve got this. But if you need further advice we’re here to help. If you’d like to know more about how you can generate high quality leads for your business don’t hesitate to get in touch

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