Unless you’re one of the fortunate few, it’s very likely you’re going to have some competition in business. But what about those who are operating in a very competitive industry? How do you develop an online strategy to compete in a competitive marketplace? Here are four ways to combat the competition and get your company to stand out.
Grow your email list
Every business knows that a prospect email list is one of the most valuable assets you can have. This doesn’t necessarily mean having to buy in data – there are smart ways to collect customer data from your website, which include:
- Having clear Call to Action buttons to subscribe on every landing page on your website
- Surveys or content that are timed to pop-up while visitors are browsing
- Encourage visitors to sign up to your blog or email newsletter
- A compelling lead magnet (a piece of high-quality content in exchange of their name and email address)
Once you start collecting prospective customer data, you can use it to email your prospects with relevant, valuable content that will encourage them to engage and eventually buy from you.
If you’re not getting enough email data from your website, you can always collect prospect customers’ emails via a Facebook Advert. We create highly converting Facebook ads for many clients in the kitchens, bathrooms and granite worktop sectors. Contact us for a free consultation.
Optimise for your landing pages for conversions
It’s one thing to get more traffic to your website, but another thing to get customers to make an enquiry.
Let customers know the unique things you have to offer to get their attention and use testimonials from your customers to support your messages.
Use clear Call to Actions on your pages that encourage users to take action. Things such as the urgency of the language you use and even the size and colour of the buttons can push users into taking much needed action.
Focus on high-quality content
When it comes to creating high-quality content on your site, you need to be a little more creative and think outside the box.
Brainstorm topics that relate to your products or services but aren’t necessarily something you directly offer. For example; if you sell granite worktops, you could write a useful article about ‘How to clean and maintain your granite worktop so it lasts longer’. Blogs or videos like this will help you rank better in search engines – and the more interesting your content, the more you’re likely to get social shares and links.
Spy on your competitors
With so many tools available on the web, spying on your competitors has never been easier.
Free tools such as Buzzumo and Ubersuggest will show you high performing content that your competitors are creating, and these can give you tonnes of ideas and interesting websites where you might publish your content to get more likes, shares and links.
If you would like more information on how to outperform the competition online, contact our Google qualified team or request a FREE Digital Audit to find out ways to improve your business online.