There’s no denying that the internet has affected nearly every aspect of our lives and it continues to be one of the most effective ways to reach new customers and drive sales.
Let’s take a look at the four digital assets that your business needs to stand out, drive engagement, and help you win more customers.
1. Publish a blog that’s worth reading
If your website doesn’t have a blog – get one. It’s not only a great way to get more people to find you on Google, it also positions you as an expert in your field as you provide valuable, educational and relevant content for your audience to enjoy.
A blog consists of more than just posting content, the keywords that you use in your blog titles and within the copy, can play a huge part in driving relevant traffic to your website.
2. Invest in good quality photography
Investing good quality photography, whether it be for your website, social media or company brochure, is a must in today’s competitive online market. Whilst we’re all fighting to get customer attention, visual content will get your message across much faster and has a better recall rate.
According to Google, 53% of online shoppers say images inspire them to purchase, which proves that people prefer to engage with visual content.
3. Establish a strong social media presence
Facebook’s paid adverts offer very specific audience targeting to get your products in front of new customers.
The recent changes to Facebook’s algorithm has made it difficult for businesses to connect organically with their audience, making the platform an increasing ‘pay-to-play’ world. If you haven’t started with Facebook ads yet, this is definitely a great way of generating more leads.
4. Start using video
It’s not a wrap quite yet! Not until we’ve talked about video: one of the most popular content forms in the world. And it makes sense; in an impersonal digital world, we’re all craving connection and personality. We want to see and hear people and products in a real-life context.
Google loves it too. According to Forester, a video is 50 times more likely to appear on the first page of search results than a traditional web page.
Social media platforms can’t get enough of it and 90% of consumers claim a video will help them make a purchasing decision. (Source: Social Media Today).
Videos are amazing for getting all sorts of messages out there, including:
- Customer testimonials
- How your product is made
- A tour of your showroom
- How-to guides
- A company showcase video that communicates your Unique Selling Points as a business
A short, engaging video can do a world of difference when it comes to educating people on a particular product and allows you to capture an audience’s attention more so than written content.
So there you have it. The four most critical digital assets your business needs to grow. Now we don’t expect you to be good at everything. That’s where RTD come in. As specialists in helping kitchen and bathroom companies get more leads from their digital assets, we’re confident we can help you too.
Get in touch today. Email [email protected] or call 01244 747334.