Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.
About the client
Website
worktopwarehouse.co.uk
Company Info
3 years old based in Manchester
Requirement
Leads via phone calls, emails, and their website
1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Test, measure & report
We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.
Create adverts
We created a number of static, video and dynamic advertising campaigns on the Facebook platform.
Pixel/Retargeting
Our team installed the Facebook pixel tracking code and set-up retargeting audiences to show ads to anyone that interacted with the Facebook page or visited the company website.
Define targeting
We created a target customer group of Males/Females, over the age of 30 based within 25 miles of the business location and used advanced targeting to narrow down the audiences using common interests.
The strategy for Worktop Warehouse was delivered in three strands:
1.
Traffic & Engagement
We created a number of static image, carousel and video slideshow adverts and boosted relevant posts that showed off recent work of recent kitchen installations to gain initial engagement and drive traffic to the Worktop Warehouse website.
2.
Reinforcement
For any potential customers that engaged with the brand on Facebook or via the Worktop Warehouse website, we created retargeting adverts that constantly re-engaged the potential customers showing company videos and testimonials of happy customers to reinforce the Worktop Warehouse brand.
3.
Lead Generation
We used a number of methods to capture leads utilising a combination of Facebook Messenger, Lead Forms and Click to Call actions. We linked all lead forms to our systems which instantly emails Worktop Warehouse with the lead name, email and phone number so they can call the potential customers back while the lead is still warm.
Retargeting
We heavily utilised retargeting by using the Facebook Pixel and used slideshow videos (like the example on the right) and lead form adverts that reinforce Worktop Warehouse’s brand throughout the longer decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.
3. The results
We’ve helped Worktop Warehouse generate over £120,000 in kitchen worktop leads and gain top positions in the Google search rankings within the last 12 months.
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Ad views
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Top SEO postions
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Total Leads
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Leads per month
Customer Story
The RTD team visited Kerry from Worktop Warehouse to find out what he thought about the services we have provided and the impact it has had on their business.
Client testimonials:
"It has been a revelation for us really, we've seen a massive uplift in sales because of it. Results Through Digital take all the pressure off us, they come up with ideas and we will continue to use them forever"
"We wouldn't hesitate to recommend RTD and the team to anybody who was looking for help some with their social media, they're friendly and they're always there to help"
"I can honestly say that it saves us money, we have a fixed budget we work to each month and it's money well spent. I would reccomend Results Through Digital over and over and we're going to carry on our marketing campgain next year and I am looking forward to very good results again"
I signed up with RTD just a few of months after setting up my business Hugo & Me (online babywear shop). Straight away RTD became part of the Hugo & Me team and came up with lots of great ideas and campaigns for Facebook to try to increase our brand awareness and sales. Within a few months of having RTD on board we were seeing some great results, our monthly turnover went from a few hundred pounds to over £7,000 per month and we are still continuing to grow! RTD continuously work hard to keep our Facebook adverts performing well, resulting in more brand awareness and more sales. I would really recommend anyone to give them a try, it was the best decision I made!