Worktop Warehouse are a UK wide trade and retail provider of granite, quartz and corain stone worktops. They provide premium materials and an industry-leading 5 day turnaround.
About the client
1. The Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK.
Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Test, measure & report
The strategy for Worktop Warehouse was delivered in three strands:
Traffic & Engagement
We heavily utilised retargeting by using the Facebook Pixel and used slideshow videos (like the example on the right) and lead form adverts that reinforce Worktop Warehouse’s brand throughout the longer decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.
3. The results
We’ve helped Worktop Warehouse generate over £120,000 in kitchen worktop leads and gain top positions in the Google search rankings within the last 12 months.
The RTD team visited Kerry from Worktop Warehouse to find out what he thought about the services we have provided and the impact it has had on their business.