The WOW Shop are an independent balloon and party store with a retail outlet and online e-commerce website selling personalised ribbons,
sashes, candles, and confetti and balloons that have the “WOW Factor”.
About the client
Website
Requirement
Company Info

1. The Challenge
After starting their business in 2013 with a retail store and a basic, static website with limited social media presence The WOW Shop found it to be increasingly difficult to run their growing business as well as trying to increase awareness with limited time to spend on marketing.
The WOW Shop approached RTD in 2016 to create a new e-commerce website as well as online marketing, generating sales, increasing social media presence and helping their brand to gain exposure in a competitive market. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing and Shopify e-commerce services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Define targeting
Create adverts
Integrate software
Test, measure & report
The strategy for The WOW Shop was delivered in three strands:
Traffic, Engagement & Brand
In-store Sales
E-commerce & Retargeting

3. The results
Within the first three months of RTD taking over the Facebook Marketing for The WOW Shop, they saw a 462% increase in sales, 62% increase in visits and 140% increase in online orders. Not only that, but the WOW Shop’s team have seen a dramatic increase of in-store sales, Vickkie the owner commented “We’re not sure what you’re doing but our shop has never been busier! Keep it up”
Customer Story
The RTD team visited Vickkie from The WOW Shop to find out what she thought about the services we have provided and the impact it has had on their business.