About the client

Ironbridge Interiors supply and install high quality Bespoke Kitchens, Bedrooms, Bathrooms and Home Offices across Shropshire.

Website

https://www.ironbridgeinteriors.co.uk/

Requirement

In-store sales/visits

Company Info

8 years old based in Ironbridge, Telford

1. The Challenge

Ironbridge Interiors has been successfully operating for over 8 years, however, after using traditional marketing methods such as local newspapers and website with little optimisation they found that getting leads consistently whilst trying to grow the business was becoming increasingly difficult.

Tony from Ironbridge Interiors contacted Results Through Digital to help generate new leads/enquiries that turn into store/showroom visits and increase brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.

2. The solution

After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:

Create adverts

We created a number of static, video and dynamic advertising campaigns on the Facebook platform.

Define targeting

We created a target customer group of Males/Females, over the age of 30 based within 40 miles of Telford and used advanced targeting to narrow down the audiences using common interests.

Pixel/Retargeting

Our team installed the Facebook pixel tracking code and set-up retargeting audiences to show ads to anyone that interacted with the Ironbridge Interior Facebook page or visited their website.

Test, measure & report

We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.

The strategy for Ironbridge Interiors was delivered in three strands:

1.

Traffic & Engagement

We created static image, carousel and video adverts that displaying recent work to gain initial engagement and drive traffic to the website.
2.

Reinforcement

We created retargeting adverts that constantly re-engaged the potential customers showing company videos and testimonials of happy customers to reinforce the Ironbridge Interiors brand.
3.

Lead Generation

We used a combination of Facebook Messenger and Lead form ads which instantly email Ironbridge Interiors with the lead information so they can call the potential customers back while the lead is still warm.

Retargeting

Replacing your Kitchen, Bedroom or Bathroom can be a long process involving many third parties such as electricians, plumbers, and designers. The cost of  bespoke work can also be upwards of £10,000, therefore, the decision-making process can also be drawn out.

With this in mind, our team has heavily utilised retargeting by using the Facebook Pixel. We have created adverts that reinforce Ironbridge Interiors’s brand using images and video throughout the decision-making process which can be up to 90 days. This means their potential customers keep seeing great examples of work that the Ironbridge Interior’s team have created therefore increasing the chances of them closing the deal.

3. The results

We’ve helped Ironbridge Interiors get over 260 new business leads, at an average cost of £8.52 per lead and over 4,300 website visits in the last 12 months.

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Customer Story

The RTD team visited Tony from Ironbridge Interiros to find out what he thought about the services we have provided and the impact it has had on their business.

Client testimonials:

"It has been a revelation for us really, we've seen a massive uplift in sales because of it. Results Through Digital take all the pressure off us, they come up with ideas and we will continue to use them forever"
Tony Baggott
Owner, Ironbridge Interiors
"We wouldn't hesitate to recommend RTD and the team to anybody who was looking for help some with their social media, they're friendly and they're always there to help"
Vickkie Howard
Owner, The WOW Shop
"I can honestly say that it saves us money, we have a fixed budget we work to each month and it's money well spent. I would reccomend Results Through Digital over and over and we're going to carry on our marketing campgain next year and I am looking forward to very good results again"
Zac Hildick
Owner, Alpha Quartz
I signed up with RTD just a few of months after setting up my business Hugo & Me (online babywear shop). Straight away RTD became part of the Hugo & Me team and came up with lots of great ideas and campaigns for Facebook to try to increase our brand awareness and sales. Within a few months of having RTD on board we were seeing some great results, our monthly turnover went from a few hundred pounds to over £7,000 per month and we are still continuing to grow! RTD continuously work hard to keep our Facebook adverts performing well, resulting in more brand awareness and more sales. I would really recommend anyone to give them a try, it was the best decision I made!
Vicky Shuttleworth
Owner, Hugo & Me

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