Ironbridge Interiors supply and install high-quality Bespoke Kitchens, Bedrooms, Bathrooms and Home Offices across Shropshire.
About the client
1. The Challenge
Ironbridge Interiors has been successfully operating for over 8 years, however, after using traditional marketing methods such as local newspapers and website with little optimisation they found that getting leads consistently whilst trying to grow the business was becoming increasingly difficult.
Tony from Ironbridge Interiors contacted Results Through Digital to help generate new leads/enquiries that turn into store/showroom visits and increase brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
2. The solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:
Test, measure & report
The strategy for Ironbridge Interiors was delivered in three strands:
Traffic & Engagement
Replacing your Kitchen, Bedroom or Bathroom can be a long process involving many third parties such as electricians, plumbers, and designers. The cost of bespoke work can also be upwards of £10,000, therefore, the decision-making process can also be drawn out.
With this in mind, our team has heavily utilised retargeting by using the Facebook Pixel. We have created adverts that reinforce Ironbridge Interiors’s brand using images and video throughout the decision-making process which can be up to 90 days. This means their potential customers keep seeing great examples of work that the Ironbridge Interior’s team have created therefore increasing the chances of them closing the deal.
3. The results
We’ve helped Ironbridge Interiors get over 260 new business leads, at an average cost of £8.52 per lead and over 4,300 website visits in the last 12 months.
The RTD team visited Tony from Ironbridge Interiors to find out what he thought about the services we have provided and the impact it has had on their business.