About the client

Alpha Quartz is one of the Midland’s leading fabricators of the premium quality granite and quartz kitchen worktops.

Website

http://alphaquartz.co.uk

Requirement

In-store sales/visits

Company Info

3 years old based in Burton-On-Trent

1. The Challenge

Alpha Quartz is an established business that had been successfully operating for a number of years however by using traditional marketing methods such as local newspapers and website with little optimisation they found that getting leads consistently whilst trying to grow the business was becoming increasingly difficult.

Alpha Quartz required someone to help generate new leads/enquiries that turn into store/showroom visits and increase brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.

2. The solution

After a number of consultation calls with the client, our Facebook advertising team executed the following tasks:

Define targeting

We created a target customer group of Males/Females, over the age of 30 based within 20 miles of Burton-On-Trent and used advanced targeting to narrow down the audiences using common interests.

Create adverts

We created a number of static, video and dynamic advertising campaigns on the Facebook platform.

Pixel/Retargeting

Our team installed the Facebook pixel tracking code and set-up retargeting audiences to show ads to anyone that interacted with Alpha Quartz’s Facebook page or visited their website.

Test, measure & report

We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend.

The strategy for Alpha Quartz was delivered in three strands:

1.

Traffic & Engagement

We created a number of static image, carousel and video slideshow adverts and boosted relevant posts that showed off recent work of recent kitchen installations to gain initial engagement and drive traffic to Alpha Quartz's website.
2.

Reinforcement

For any potential customers that engaged with the brand on Facebook or via the Alpha Quartz website, we created retargeting adverts that constantly re-engaged the potential customers showing company videos and testimonials of happy customers to reinforce the Alpha Quartz brand.
3.

Lead Generation

We used a number of methods to capture leads utilising a combination of Facebook Messenger, Lead Forms and Click to Call actions. We linked all lead forms to our systems which instantly emails Alpha Quartz with the lead name, email and phone number so they can call the potential customers back while the lead is still warm.

Retargeting

Unlike some e-commerce clients that we work with where sales can be impulsive, changing your kitchen can be a long process involving many third parties such as electricians, plumbers, and designers. The cost of a kitchen can also be upwards of £5,000, therefore, the decision-making process can also be drawn out.

With this in mind, our team has heavily utilised retargeting by using the Facebook Pixel. We have created video and lead form adverts that reinforce Alpha Quartz’s brand throughout the decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.

3. The results

We’ve helped Alpha Quartz get over 200 new business leads, at an average cost of £4.90 per lead and over 5,500 website visits working with our Facebook team for less than 12 months.

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Client testimonial:

I signed up with RTD just a few of months after setting up my business Hugo & Me (online babywear shop). Straight away RTD became part of the Hugo & Me team and came up with lots of great ideas and campaigns for Facebook to try to increase our brand awareness and sales. Within a few months of having RTD on board we were seeing some great results, our monthly turnover went from a few hundred pounds to over £7,000 per month and we are still continuing to grow! RTD continuously work hard to keep our Facebook adverts performing well, resulting in more brand awareness and more sales. I would really recommend anyone to give them a try, it was the best decision I made!
Vicky Shuttleworth
Owner, Hugo & Me

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