Many businesses are unaware of just how powerful SEO is. However, it may be what’s missing to put your business at the best advantage it can have.
What is it?
SEO stands for Search Engine Optimisation. In simple terms, this means optimising your website to appear at the top of search engines, like Google, Yahoo and Bing. It is a marketing technique that helps businesses to do a number of things, such as increase brand awareness, and generate new leads.
How it can help you…
SEO can help you in a number of ways – probably more than you’re aware of in fact. Having a website is all very well and good, but what’s the point if people aren’t going to see it? With SEO, you can boost your website so that it becomes seen by your target audience.
Here are a few ways that SEO can positively impact your business online:
Credibility and trust
The ultimate aim and purpose of SEO is to get your website to rank as high as possible on search engines, and as a result of this, you will naturally receive more traffic, as there are more frequent visitors to the first pages.
A lot of consumers don’t have a very large attention span, and so being at the forefront of search results can really help to engage them. It’s a proven fact that the majority of internet users tend not to look past the first page of search results. This is because they believe the top results to be most reliable. If this is where your website sits, you will automatically gain trust and credibility.
Following on from the previous point, showing up on the first pages of major search engines can really boost your brand exposure. With SEO, your site becomes seen by many more people. This contributes to an increased amount of traffic to your website, which in the long term, helps with brand building and the growth and success of your business.
Beating the competition
One of the most significant reasons to invest in SEO, is that it will help you to beat your competitors. Ever wondered why your competition are getting more customers than you? It’s probably because they’re already using SEO! As time has moved on, it’s become more and more commonly used, so you don’t want to keep falling behind.
Simplifying the customer journey
Not only do you want people to find your business, but you want them to go through a pleasant and easy process in doing so. By using SEO to sit at the top of search engines, your target audience will stumble across your business much more easily. It means that your website will reach the right audience, because it’s relevant to what they’re searching for.
This could be even better if you work within a niche market that may be harder for people to find. It means that when searching for services similar to yours, they will be exposed to your business.
SEO exposes your business to a much larger audience, which will ultimately contribute to lead generation. Customer acquisition is probably one of the most important things to your business, and so SEO is a great investment to make. Furthermore, it has a proven ROI, making it more worthwhile for your brand.
Effective marketing tool
Finally, SEO is simply a great marketing tool that you can’t afford not to have. It’s cost effective, trackable, and produces fantastic results. It is tailored to suit your business and ultimately makes you more visible to your target audience.
There are other elements that can contribute to your overall success of SEO, such as social media. The more you use other tools to help with SEO, the higher you will rank on search engines. SEO is a very useful ingredient of an effective marketing strategy, so don’t wait around – optimise your business to get results!