If you have a conservatory company, a sound online lead generation strategy is essential and should include the following.
- A blog to attract customers researching conservatories
A blog is essential if you want to drive more traffic to your website. Why? Because every time you write a blog post, it’s one more indexed page in Google. That means one more opportunity for your conservatory company to show up in search engines and drive traffic to your website.
- Instagram to showcase your work
With over 1 billion users, Instagram is a powerful mobile sharing social networking service, allowing you to share images and short videos. It’s a great way for your conservatory company to inspire potential customers with highly visual content. The traffic that comes to your site from Instagram is already extremely motivated. Research shows that Instagram drives more engaged traffic than any other social channel.
- Add a form to the pages on your site that get most traffic
Sounds obvious but your contact form is a crucial part of generating leads. It offers a quick, easy way for your customers to get in touch and it should be on the page, or pages, of your website that generate the most traffic. It should include name, subject, email, phone number and message. Make sure it is visible on the page or pages that drive the most traffic and that it’s easy for users to complete – even from a mobile device.
- Facebook ads to target ideal customers
Facebook has 1 billion active users every day and has a wide range of targeting options that will help you to find your ideal customer, based on demographics, such as age, buying behaviour and location. No conservatory company should be without a Facebook advertising strategy.
- Google ads to specifically target those looking for conservatories
Timing is everything and Google advertising is a great way to get in front of those who are actively searching for conservatory companies just like yours. It enables your ad to appear on Google the very moment your potential customer is actively engaged in a Google search. If your website doesn’t rank organically on Google, Paid Ads are a great way to maintain a top position for competitive keywords.
Why not request a FREE Digital Audit and find out how your website is performing in search engines and the channels that your conservatory company should be using to get more customers.