There are approximately 2.4 billion people who use the internet worldwide. So, if your business isn’t online, how do you expect to reach this huge audience? Being accessible to internet users could make a significant difference to your business.
As a business in this day and age, you simply cannot ignore the popularity of the internet. Having an online presence allows you to expand and grow and capture a much wider audience.
With a website, you are able to display your products and services, which could mean that the people looking for these particular things but that haven’t heard of your business before, could locate you online and become potential new customers. Websites instantly give businesses credibility and open a larger opportunity for growth.
Taking your business online doesn’t just have to be about gaining brand awareness. With options like eCommerce websites, you can sell directly to consumers. This goes hand in hand with increased brand awareness, as a higher amount of visitors to your website often leads to a higher amount of sales. Furthermore, advertising and selling your products online can increase buyer frequency and customer retention. Therefore, having a website is a great tool for repeat business.
Advertising & marketing
In some ways, a website is a bit like a business card. Each time you meet someone who’d like to know more about your business, you can just send them to your site where they can find out everything they need to. Having a website is a great, cost effective marketing tool that allows for advertising and can create new business and lead generation.
Taking your business online makes information easily accessible for both existing and potential customers. It’s important to appeal to the mass audience of today – and the majority of these are digital and mobile focused consumers who rely on the internet for just about everything.
Having a website for your business is a good opportunity to monitor user activity and find out exactly what it is they are most interested in. Furthermore, websites are easy to update and make changes to as and when you need. This allows you to make appropriate improvements based on overall site activity and drop off points.