Approaching a new year can be daunting for any business. The fear of the unknown suddenly becomes very present and the likelihood of changes within the SME world rises. We’ve gathered together some ways that you, as an SME, can brace yourself for 2017.
Stay protected against cyber attacks
Predictions have been made that 2017 could be a year that sees many cyber attacks. As the digital world continues to grow, these breaches are becoming more and more common. Depending on the extent, it could cause mass damage to your business and reputation. Therefore, it’s important that your business remains prepared and protected so that you know how to act in the event of a cyber attack and are able to handle it efficiently. For example, take extra precaution and ensure that data protection and passwords are in safe hands.
Monitoring competition is key for SME’s. By doing this, you can learn how to get ahead of them. It’s important to remain aware of what they’re doing and to learn from it. Doing this now means that you can put plans into action and give yourself a head start in 2017.
Launch new products and services
SME’s should enter the new year with exciting changes. This enhances service, keeps customers engaged, and could potentially expose your services to a wider audience. One way to do this could be through launching new products, allowing you to expand and enter into new markets.
Jump on trends
For SME’s to remain in keeping with the ever-changing digital world, it’s essential to jump on trends. Whatever these trends may be, if you can make it relevant to your business, you should be incorporating it into your work and shouting about it. New digital trends are surfacing all the time and SME’s simply can’t afford to fall behind. For example, video and live streaming is very popular now. Video is a great way to engage your customers. They often install more trust into your business and encourage people to buy from you. Furthermore, people are more inclined to watch a video than read a bunch of content.
If there’s one thing SME’s must ensure that they do in 2017, it’s to embrace digital. Whether it be through technology such as VR Headsets, or even simply running a business social media account. Being confident in the digital market sets SME’s apart from others and makes them appear more well established.