If you own a kitchen company, it can take several forms. But whether you have a brick and mortar shop front, a showroom or just an online store, digital marketing is an essential tool for generating leads. A new kitchen isn’t something that people often buy, so constantly generating new leads is important. Here at Results Through Digital, we can help your kitchen company bring in more business. We’ve helped interior companies like Ironbridge Interiors in Telford and kitchen worktop retailers Alpha Quartz, using methods such as SEO and Facebook advertising to get some fantastic results.
The RTD team visited Tony from Ironbridge Interiors to find out what he thought about the services we have provided and the impact it has had on their kitchen company:
Here are our top techniques for generating leads for your kitchen business.
Facebook’s native advertising platform is an excellent tool for lifestyle brands. Facebook has a broad user base, but it’s users now skew slightly older than other social media platforms. This is excellent news for a kitchen company because you’re more likely to find older adults, homeowners and even landlords and property, investors. The Facebook advertising platform, like Google Ads, is pay-per-click (PPC), which means you pay each time someone clicks on your ad. This is often a cost-effective method of digital advertising, especially with the tools that Facebook offers.
Before creating Facebook adverts for your kitchen company, it’s important to decide who to target. Successful targeting is a core element of success when using Facebook Ads. Fortunately, the platform makes it easy to target the right people. You can target your audience based on age, gender, location, interests and other factors to increase your chances of advertising to the right people. When advertising your kitchen company, you will likely want to target people over 30, who are more likely to be homeowners. If you want them to come and visit you in your store, the distance from your location is another thing to consider.
Another excellent tool to use with Facebook Ads is their pixel tracking code. This is a code that you can place on your website to track people who visit your website. This allows you to retarget people who have already visited your site, showing them your adverts when they use Facebook. This is an effective way of ensuring potential leads don’t get away from you after their first quick browse on your site. It’s also useful if you want people to keep coming back to make further purchases.
SEO is another important lead generation tool for kitchen businesses. SEO is about focusing on improving the performance of your website in search engine results, requiring skill, knowledge and some time to get the right results. To successfully work on SEO for your kitchen company, you need to discover the words and phrases that your potential customers are using to search for kitchens. You also need to compete against other companies, either by making use of popular keywords that they’re not using or by improving SEO for your site so that it appears higher for a certain keyword than your competitors do.
There are lots of elements to good SEO, which is why it benefits your business to get some experts on the case. You need to consider whether your website is following best practices set out by Google and whether it performs well, offer fast speeds and usability. Keyword research helps to find the right words and phrases to target and can be an extensive process. Keywords for a kitchen company might include phrases ranging from “fitted kitchens” to “marble worktops” or “the latest kitchen trends”. Optimised content using your keywords and other on-site actions come next. Including the keywords in your copy, as well as in title tags and search engine descriptions, helps search engines like Google know when it’s relevant to show your site.
There are also off-site techniques that will help people to find your kitchen company. Getting set up with Google My Business helps you to appear in local listings and literally puts your shop or showroom on the map. Another way to improve SEO performance using off-site techniques is to enter your business’s details in trusted directories.
Of course, whether you use Facebook advertising, SEO or other methods, you need to be sure that they are working. Testing and monitoring your ad campaigns and your SEO efforts help to determine which methods are working and how you might need to adjust your approach. With the right analytical tools, this is much easier, which is one of the reasons it makes sense to work with a company like Results Through Digital to generate more leads.