Firstly, what is SEO?
SEO simply stands for Search Engine Optimisation. People optimise their websites in order to attract new customers and increase traffic. This process means having your website appear on the first few pages of popular search engines, such as Google, Bing or Yahoo. It’s a known fact that people do research before they buy, so having a website that shows up at the top of search results is key.
Beat your competitors
Your competitors are using SEO, so you need to overtake them and stay at the top. Otherwise, it’s more likely that people will go to their site over yours. This could result in you losing potential customers to them.
Having SEO ultimately makes your business more visible. It increases your profile and means that your rankings rapidly improve, portraying you as a reliable business. Not only does SEO increase the chances of your website being found by more people, it also works well with other online marketing strategies such as blogging and the use of social media. Together, all of these should work to provide your business with a larger audience interested in what you have to offer.
Be cost effective
SEO is cost effective. You can customise it to your business and evaluate all the money you spend, on the returns generated. With SEO, you can measure the productivity to see how well it’s working for your business. This allows you to justify whether or not the money spent has been worth it for you.
Make your business more reliable
As SEO means that your website shows up at the top of search results, it makes your business look more credible. People instantly assume that the websites at the top are reliable and trustworthy, hence why they gets the most clicks. The mind tells people that it’s exactly what they’re looking for. Therefore, they automatically have confidence in your business as well as high expectations.
SEO is proven to work very well for businesses. It ensures a consistent amount of traffic to your website and massively boosts your online presence. Most importantly, it improves your ranking on search engines, which in itself provides a huge boost to your business. SEO allows your business to be found by people who are actively looking for the products or service your business provides.