Facebook Advertising is a tool that more and more businesses are becoming prone to using. While social media is so common now, using this as a place to advertise your business is a great way to attract more customers and generate leads.
Firstly, what is it?
In simple terms, Facebook Advertising means paying to promote things on Facebook, This could be to get more likes on your page, encourage people to buy new products, or even increase awareness of your business to a specific, tailored audience.
Who see’s my ads?
Well, this is entirely up to you. With Facebook, you can set up your own unique target audience to promote your posts to. Not only this, if you create an audience yourself, Facebook can analyse common user activity and features and use this to create a brand new ‘lookalike’ audience that you can also target.
This means that every time you launch an ad, it will show up in these people’s news feeds when they’re browsing through Facebook. Because your ads are specifically targeted, your audience will often take an interest.
How do I choose my audience?
One of the biggest perks of Facebook advertising, is the ability to refine your target audience. When setting up a campaign, you can decipher exactly who you want it to be targeted at. Facebook allows you to do this very specifically, through things such as gender, interests, geographic location, age, and likes and dislikes, or you can even import data from an audience that you already have. As a result of this, your campaign can be aimed at a suitable demographic.
How do I know it will work?
Facebook say there are approximately 1.86 billion monthly active users, and many of these access their account several times a day. By checking their news feed over and over, users will keep seeing your advert (depending on the specifications of it), therefore engaging more interest. Even if you didn’t make a lot of sales straight away, advertising on here increases exposure of your business and raises brand awareness massively due to the huge amount of active users.
Is it cost effective?
In a word, yes. Facebook advertising can be done at a very low cost. It’s a great advertising tool for business and you don’t need a huge budget to do it. This is partly because you can choose your own ad spend, and this can be set as either a maximum budget for the whole campaign, or a daily budget. Payment can be based on either clicks or impressions, but whichever you choose, your ad only gets to a certain reach and stops once it’s matched the budget.
How do I make sure it will be successful?
The ever-increasing amount of internet and more specifically, Facebook users, makes this a very effective platform to reach a big audience. A/B testing your ads allows you to find out what works best and is getting the best reach. Set objectives and goals beforehand and create different variations of the ad in order to trial which is most successful. Help is available when creating campaigns and there is an option to improve targeting and decide whether your objective is to get clicks or impressions.
What can I do to keep track of my Ads?
When running a Facebook Advertising campaign, you want to see the progress of it, right? The Facebook insights tool allows you to do this by demonstrating the performance of the ad and its success. With this, you can monitor results and see how well it’s performing and if anything needs to be done to improve it.
I hope that this has answered any of your Facebook Advertising mysteries. If there’s anything else you’d like to find out, you can talk to one of our expert team today by getting in touch here.