Whether your kitchen company is an online store, shop or showroom, a sound digital marketing strategy is an essential way to achieve lead generation for kitchen companies.
- Understand your buyer
The more you know about your buyer, the better you can target your messages to suit them. Talk to your sales team, your customers and prospects. Ask your buyer’s age, interests, location and what’s important to them when hiring a kitchen company. Ask their pain points.
Once you have gathered this information, you can start targeting your content, keeping your ‘buyer personas’ and their needs, at the front of your mind.
- Choose channels carefully
Email marketing, Pay-Per-Click (PPC), Search Engine Optimisation (SEO), social media marketing. There are so many options. However, choosing your channels carefully can have a tremendous impact on lead generation for kitchen companies.
There is no one-size-fits-all approach. The key is choosing a combination of channels that target your buyer persona. Try each one out for a finite period and see which drives the best quality leads.
- Give them a lead magnet
What is a lead magnet? It’s an incentive you offer your potential buyers in exchange for their email address and other vital contact information.
From a free PDF Kitchen Checklist to a free ‘How To’ video, no kitchen company serious about driving leads should be without a lead magnet.
- Hit a pain point
Your buyer’s pain points are the driving force behind their need for your kitchen company. So, find out what your potential buyers are struggling with, show them that you understand their pain, then offer them a solution to it.
Hitting pain points is key to successful digital marketing and lead generation – and ultimately happy customers!
- The fortune is in the follow up
Many studies have shown that it can take an average of five continuous follow up efforts after an initial sales contact for a sale to be closed – five!
So, whether someone responds to your Facebook ad or visits your blog and signs up, keep this phrase: ‘The fortune is in the follow up’ at the front of your mind and you will prosper.
If you are a kitchen company looking to increase the number of high-quality leads your business receives each month, contact Results Through Digital for a FREE digital marketing audit.